Vireo (veer-ee-oh) is a gourmet culinary brand introducing the benefits of cannabis to your kitchen, one staple at a time.
Kitchen cannabis. A measured effect. Edible cannabis is notoriously unpredictable. Vireo removes the risk. Founded and formulated by renowned chef Luke Reyes and a team of cannabis experts, Vireo is the result of hundreds of hours of trial and experimentation. All Vireo products are lab-tested for purity and potency to ensure proper, consistent dosage.
Each suggested serving is infused with just the right amount of full-spectrum hemp-derived CBD or THC, to ensure a pleasant, functional, low dose experience. Of course, you always have the option to add more. Learn more about our process, potency, and product use.
100% Californian. Every ingredient we use at Vireo comes from our direct relationship to California soil. From our outdoor grown, award winning cannabis, to our organic olives sourced from 125 year-old olive trees at the foot of the Sierra Nevada mountains, down to our fresh, organic citrus.
Originally from Massachusetts, Luke Reyes trained with James Beard Award-winning chef Ming Tsai and later moved on to the highly lauded Aujourd’hui at the Four Seasons Hotel in Boston. In 2009, he headed West to work alongside chef Ilan Hall at The Gorbals in Los Angeles as chef de cuisine. He then went on to open neighborhood gem The Corner Door in Culver City as executive chef, where he created an eclectic and well-curated menu that focused on local and seasonal ingredients. Reyes eventually moved onto the much-revered Butchers & Barbers, Houston Hospitality’s first-ever restaurant.
Chef Reyes has consulted for many other Los Angeles establishments including Tasting Kitchen in Venice, Square One’s Lucky Duck in Silverlake, and has frequently popped up at Houston Hospitality’s Harvard & Stone. He may also be recognized for his victories on Food Network’s CHOPPED and Netflix’s “Cooking on High” which premiered in late June.
In 2017, Luke launched La Hoja, an elevated cannabis-infused dining experience, and will be launching Vireo Food, cannabis-infused gourmet oils and food, in September 2018. His next restaurant venture, 9th Street Ramen, is slated to open Fall 2018.